Name/s
*
First Name
Last Name
Business Name
*
Including any supporting words you'd like alongside your business name.
First Name
Last Name
Brand Slogan / Tagline
This is a memorable phrase or short sentence that represents your brand. Typically used in marketing materials to voice a key message. They are designed to be memorable and leave a lasting impression on your your target audience
Email
*
What’s your Story?
Like friendships we like to know someones story to make a connection with a view to getting to know that person better. Forming that initial connection in the beginning of a relationships is crucial in building trust between you and someone new. Telling your business story acts in just the same way.
Mission
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The brand mission carves a clear path for your business, it’s objectives and purpose. It gives your audience a greater understanding of what your business does. Your mission will change overtime as the business grows & goals change.
Use this space to write a more in-depth summary of your clients mission. What are your objectives? What are you striving for? Who are you aiming to help? What’s the goal?
Writing this paragraph first may help with confining the mission statement.
Values
Within every successful business are a set of core values These values are your operating principles that guide and filter every business decision through. They allow you to make decisions within alignment to your business specifically.
For example; Helix’s Core Values are;
Creativity- The core of Helix and what I do. I use creativity to push past boundaries, innovate, create and stand out.
Trust- Open, honest and collaborative. I work with my clients to achieve the best outcome for their business, taking on all ideas and accepting all input and feedback.
Kindness- Kindness first, and kindness always. Kindness breads respect, honesty and positivity.
Intention- What I create and the brand we help to establish is done for a purpose. Through my clients brand foundations and strategy am able to identify a strategy and create designs that make that brand stand out.
*Note out 6 of your top brand values for your business along with how it does or will emulate your brand value through your business & marketing?
Personality and Tone of Voice
By showcasing your personality correctly will mean the difference between you connecting with your ideal client and letting them scroll past.
Are you the soul voice of your business? If you are this part of the form will be slightly easier as it is your personality and your tone of voice that will be seen and heard.
For example; I am the sole point of communication for my clients. I choose to talk to my ideal audience like I would talk to a friend. I am casual, polite, direct and bold and occasionally through in the old expletive here and there… that’s just me. By choosing to work this way means some people won’t feel comfortable working with me. However over time I have found by being my true self and working in alignment those people wouldn’t have been my ideal customers.
Target Audience
A target audience is a specific group of people that is most likely to engage with your business identity.
For example; My target audience is directed towards women-led business owners who are trying to connect with their target audience through personalised and strategised brand design.
Unique Selling Point
Tell me what it is about your business that is unique to others in your industry. What is it that separates you from the crowd making the decision to work with you a no-brainer.
For example; I am a one woman creative agency. My clients work with me because I offer a creative services designed to attract their ideal clients by establishing core business foundations and an integral brand strategy.
Not only do I create hand crafted, personalised identities I develop strategic driven marketing tools and templates and professional photography.
Amazing! So you now have your Business Pillars YAY!
Next fill out the Brand Strategy form. You’re getting closer to unveiling your business from a place of strength and stability.
Hels x
