Hi, I’m Hels - I turn your business into a brand people can’t ignore.

Whether you're just getting started or knee-deep in your third rebrand (no judgement, we’ve all been there), I help bring clarity and confidence to your business. Clients have seen revenue boosts of 40% and beyond after working with me. Together, we’ll uncover what makes your brand stand out and give it a look, feel, and vibe that screams “HELLO” in a great way. No more throwing spaghetti at the wall. Just a brand that packs a punch and actually works. Ready to turn “I have no idea what I’m doing” into “check me out”?

BESPOKE BRANDING
THE GRID EDIT
THE BRAND CUT
PHOTOGRAPHY
THE BRAND VAULT

Imagine being able to give your potential clients an experience of your service before they’ve even considered whether to purchase from you or not.

Three smartphone screens showing social media profiles for a business coach named Mills Gray. The screens display profile information, a follow button, message option, profile picture, and a post featuring a person in a red dress with a motivational
Logo for Mills Gray featuring stylized dark teal tree above the text 'mills GRAY' on a light gray background.
Business card design with a pink background and black abstract pattern. Contains a central arch with the name 'Mills Gray' and the text 'Business Coach & Mentor' along with a small plant-like symbol.
Business cards with the name 'Mills Gray' and the phrase 'Business Coach & Mentor,' clipped together with binder clips, set against a plain white background.

Imagine feeling proud of your business and excited to share it.

White cardboard box with blue abstract shapes and a strip of brown paper with colorful letters spelling "BE A CHILDREN'S BOOK" and a small eye illustration.
Multiple circular stickers with a logo including two hands, an eye, and the phrase 'Be Holder' on a light background.
Collage of branding and marketing materials for BEHOLDER, including logo designs, tote bags, color palette, and brand guidelines with images of people carrying tote bags.
Colorful letters spell out 'BOOKLOVER' against a light background, with the letter 'O' stylized as an eye with eyelashes.

Imagine seeing bookings and sales racking up.

A pink water bottle with a circular handle on top. The bottle has the words 'COOMB E HOUSE' and 'OSTEOPATHY' written vertically on it. The background is solid pink color.
A dark blue T-shirt with light green trim around the V-neck collar, hanging on a wooden hanger against a light teal background. The shirt has white text on the front reading 'COOMBE HOUSE OSTEO PATHY'.
Multiple gift vouchers for Coombe House Osteopathy featuring a peach and white color scheme with a map and bold text indicating "Half Price" initial consultation
A box with a partially visible card inside, labeled 'Coombe House Osteopathy' with a minimalistic design in neutral colors.

Frustrated with a brand that doesn’t fully reflect your service and quality?

Design mockup of a logo for Caroline Copp, featuring the text "Empowering Wellness Leaders" and the name with the year 2004, a seed icon symbolizes growth, and annotations explain the meaning behind the design elements.
Two computer monitors floating above a pink background, one displaying a website with a woman in a leopard print dress and the text "Transforming Online Wellness Leaders to Business Success," the other showing a textured pink background with the text
A set of presentation slides and branding materials for Carlaine Copp, including sections on presentation overview, contents, about, logos, fonts, color palette, and imagery, featuring earthy tones, abstract graphics, and photos of a woman and a prod
A smartphone displaying a woman in a leopard-print dress, with accompanying digital marketing materials about wellness digital products and audience growth.

Potential clients scrolling past your page without being captivated?

Pink circle with the text 'BOYSKO' repeated twice around it, on a dark background.
Close-up of a pink and white striped flower with a yellow center, surrounded by green foliage and small white flowers.
A black delivery truck parked on the street in front of a beige building with a window and black door, with branding that says 'YOKO BLOOMS' on the side.
A woman arranging a large bouquet of pink, purple, white, and green flowers.

You’re leaving your business to chance rather than taking full control?

An iPhone displays a promotional image for a wellness guide titled 'Rise' with subtitle 'Holistic Guidance for Women' and a photo of a woman with short hair looking away, illuminated by soft light, against a warm orange background with geometric shap
A brand guideline sheet for Rise, a holistic guidance for women brand, showing logo variants, color palette, brand assets, primary and secondary fonts, and sample images of the logo and branding elements.
Business cards with the logo 'RISE' and contact information for Jo Gregson, CEO and Founder of RISE, on a dark surface.
A woman with closed eyes and relaxed expression, sunlight casting shadows on her face, overlaid with text about holistic guidance for women in 2023.

High quality, consistent and eye-catching branding will solve all three.

A modern living room with green paneled walls, a green sofa, wooden flooring, and a wooden coffee table with two green glass vases and a white cup on a saucer. There is a whiteboard and a wall-mounted speaker or light fixture on the wall.
A 5-liter container of coated paint with an abstract, colorful background featuring circles and arcs in pink, white, black, and mustard. The container is yellow with a black lid and pink text that reads "COATED."
Collage of Instagram posts and stories about home decor with colorful designs, furniture, and branding for 'COATED' brand, including messages like 'We've got you covered' and 'Stay at home never looked so good'.
Modern bathroom with pink ribbed wall panels, white vanity with round vessel sink, oval mirror with gold trim, decorative bottles, and potted plants.

The ones that are not looking for your support will be able to move on quickly and the ones are (the ones that really matter) will know they are in the right place.

A brand presentation booklet with black, white, and yellow pages, including images of children and women, branded content, and various sections on the brand's story, logo, color palette, and social media.
Design guide for 'Zoebra' speech therapy logo, showing primary logo, color palette, and usage notes.
A woman and a young boy playing with a toy house together.
A brochure page with a yellow, white, and black color scheme, featuring the text 'About the Brand' on the left, a smiling woman, and a young child playing with a toy on the right, along with the phrase 'Here to Help'.

From the very first second your ideal customer lands in your space they will feel a call to action, knowing that what you offer is what they are seeking.

Floral background with a beige rectangle and the word 'brushes' in the center.
A woman sitting at a desk with plants and paintings of flowers, holding a sheet of paper, with a bulletin board behind her displaying floral artwork and sketches.
Website homepage for Eimar Nicholls, an artist and designer, with navigation options for Shop, About, and Contact. The top banner mentions free UK shipping on all purchases, and the background includes images of floral artwork.
Four images featuring floral designs and a book cover. The top left shows a floral illustration on a black background, the top right displays a logo with the word 'eMiAr' on a beige shape, the bottom left presents a floral pattern with pink flowers o

NO MORE frustration, NO MORE confusion,

NO MORE wondering why people aren’t buying from you.

Person dressed in pink casual outfit holding a bouquet of white flowers, standing on a white background, with a black heart logo and the words "Lots of Love Floral Design" around it.
A visually organized brand presentation sheet showcasing the logo 'Lots of Love' in various designs, color palettes, typography, and branding elements for floral design, with sections on brand identity, logo variations, color schemes, fonts, photogra
Close-up of a circular green tag with black border and black text that reads "Lots of Love Floral Design" with a large black heart in the center, attached with a black string. Part of a pink box with blue patterns on the left side.
Storefront window with signage for 'LTS & LOVE Floral Design' in black and white.

NO MORE settling for average visuals and feeling deflated every time you open your website or social media accounts.

Smiling woman wearing sunglasses with a colorful, graphic background promoting the "Six Figure Chick" brand.
A young woman with glasses in a striped shirt and denim shorts holding a milkshake, standing next to a vintage arcade game machine with a speech bubble saying 'No More Games' and colorful star graphics.
A young woman with blonde hair wearing orange sunglasses and a white top with a sequined overlay, smiling and posing with one hand on her hip and the other behind her head. The background is red with a blue outline and the word "MEET" at the top and
A smiling woman wearing sunglasses and a white top, with graphic stars and text promoting brand reflection and client attraction.