What’s your Story?
Like friendships we like to know someones story to make a connection with a view to getting to know that person better. Forming that initial connection in the beginning of a relationships is crucial in building trust between you and someone new. Telling your business story acts in just the same way.
Vision - Mission - Purpose
Where do you see your business in the next few years?
What are you going to make your mission and inspiration in getting yourself to that vision?
What is your businesses purpose and why?
Values
Within every successful business are a set of core values These values are your operating principles that guide and filter every business decision you make. They allow you to make decisions within alignment to your business specifically.
For example; Helix’s Core Values are;
Creativity- The core of Helix and what I do. I use creativity to push past boundaries, innovate, create and stand out.
Trust- Open, honest and collaborative. I work with my clients to achieve the best outcome for their business, taking on all ideas and accepting all input and feedback.
Kindness- Kindness first, and kindness always. Kindness breads respect, honesty and positivity.
Intention- What I create and the brand we help to establish is done for a purpose. Through my clients brand foundations and strategy am able to identify a strategy and create designs that make that brand stand out.
Personality and Tone of Voice
By displaying your personality clearly means your clients experience from your site through your online media and to you personally will run smoothly and in complete alignment.
Are the soul voice of your business? If you are this part of the form will be slightly easier as it is your personality and your tone of voice that will be seen and heard.
For example; I am the sole point of communication for my clients. I choose to talk to my ideal audience like I would talk to a friend. I am casual, polite, direct and bold and occasionally through in the old expletive here and there… that’s just me. By choosing to work this way means some people won’t feel comfortable working with me. However over time I have found by being my true self and working in alignment those people wouldn’t have been my ideal customers.
Target Audience
A target audience is a specific group of people that is most likely to engage with your business identity.
For example; My target audience is directed towards women-led business owners who are trying to connect with their target audience through personalised and strategised brand design.
Unique Selling Point
Tell me what it is about your business that is unique to others in your industry. What is it that separates you from the crowd making the decision to work with you a no-brainer.
For example; I am a one woman creative agency. My clients work with me because I offer a creative services designed to attract their ideal clients by establishing core business foundations and an integral brand strategy.
Not only do I create hand crafted, personalised identities I develop strategic driven marketing tools and templates and professional photography.
