Name
First Name
Last Name
Email
*
What is your business name? Do you have a slogan, tagline or few words to describe the nature of your business?
Describe your business and what it does in one simple sentence.
Is there a unique story behind the name of the business? Why was your business started and where did the idea come from?
What are your business goals? What do the next few months look like? How about in 1 year? 5 Years? Any other goals that are ongoing/not time sensitive?
What are your brand values?
These are the core values that your company believes in and stands for. They guide your brand story, actions, behaviour and decision-making.
Who is your ideal audience/customer that will buy your products/service?
Think about age, gender, personality, income, personality, hobbies etc. If you’re clear on your audience go into more detail about your IDEAL customer for your business:
What are your audience's frustrations / problems they face?
What problem does your product solve for your audience?
Why would your customers specifically pick YOUR service or product over your competitor? What makes you unique?
What is your customers process?
How do potential customers find you? (ie social media, online, referrals etc). How/where do they buy from you? (ie website, in-store etc).
Who are your top 3 direct competitors?
YES! Amazing job lovely.
This is the start of something epic!
Also it's the perfect place to build your brand from.
Locating this information is your ticket to building
trust and common ground with your ideal clients.
Hels x
