Coombe House
Fleur came to me feeling overwhelmed and struggling with where to start. She needed to generate more clients and have a clear identity across all platforms. Fleur essentially was looking to connect her skills with her ideal clients and found her previous branding (or lack of) was holding that connection back.
I started by researching through followers via social media and asking Fleur some key questions about her business and began to piece together how the Coombe House identity would look.
“Hels has such creativity - she took my pencil outline and delivered absorbing colours, eye-catching logos and incredible relevant artwork, that have come together to form MY brand. Something I truly relate to and could never have created on my own. This process will transform my practice and leave me confident when promoting my clinic.”
— Fleur Robertson Coombe House Osteopathy
When I start the design process after understanding my clients business and their ideal clients. I normally start working on a logo. Taking into consideration the nature and sector of my client’s business and to locate a visual element that communicates this. For Coombe House. I wanted to incorporate the curvature of the spine into the ‘H’ of House a gentle and minimalist nod to the nature of the business. Establishing the primary logo then closely flows into the design of other logos. Your primary logo is the main voice and signature of your brand.
This should be used most frequently when space allows for it. Your secondary logo or the ‘alternate logo’ still uses components from your main logo but in a different layout. A sub logo again is also an alternative version of the main logo. Therefore in another layout, giving you more flexibility to your brand. A logo mark is a simplified version of your main logo. I then work in colour palettes with what I have designed and see if the balance between fonts, logos and colours are the right fit.