Sharon Swyer
Making a connection with my clients ideal client is part of the challenge I LOVE when creating a brand for a business.
Where is a connection made? I look at a multitude of information given to me by my client before I start forming a brand. I look at the brands WHY, the Ideal Client Avatar and the Brand Values. That is the winning combination (for me at least) to kick start the forming of a truly aligned brand.
There is always that pressure to evolke that attractive gut reaction in your ideal client. If you have a dedicated brand designer asking the right questions then you’re set to create something memorable and connective.
