Hello, I'm Hels...

Hello, I'm Hels...

A woman with long, wavy, blonde hair looking to the side with a neutral expression.

I am a multidisciplinary Brand Designer and Photographer with over 14 years of experience helping businesses look, feel, and show up like the real deal. I’ve built a reputation for creating bold, personality-packed brands that connect emotionally and visually, combining strategy, storytelling, and design that just clicks.

A woman with shoulder-length blonde hair, blue eyes, and fair skin wearing a grey sweatshirt with white text, taking a selfie indoors.

Through my studio, Helix Design, I’ve crafted everything from full brand identities and marketing campaigns to digital content and social media visuals for clients who were ready to step up and stand out. My experience spans across the Adobe Creative Suite, Procreate and beyond, bringing together the precision of design with the energy of real-world branding.

Close-up of a woman with wavy blonde hair, wearing a black top, looking to the side with a neutral expression.

What sets me apart? I bring both creativity and commercial awareness. I don’t just make things look good — I make sure they work. Whether it’s designing for print, digital, or social, I approach every project with the goal of elevating the brand’s story and creating genuine impact.

MY PORTFOLIO

I’m now looking to bring my skills, energy, and fearless creativity into a collaborative team environment — somewhere that values great ideas, humour, and people who give a damn about the details.

If you’re after a designer who’s as passionate about concept as execution (and isn’t afraid of a good challenge), I’d love to chat.

Hels

A professional resume featuring a black and white photo of a woman with long hair, sections titled About Me, Contact, Work Experience, Skills, and Education, with contact details, work history from 2009 to 2014, skills in communication, marketing, photography, branding, and software, and educational background from 1998 to 2008.

HEY...

I’m excited to throw my wacom pen in the mix for your search for a designer. I’ve spent over a decade designing bold, strategic visual identities across print, digital and social, and I’d love the chance to bring that energy into a creative and forward-thinking team.

I’m quick to learn new industries and even quicker at turning ideas into visuals that actually work. Running my own design studio has meant doing it all - concept development, branding, layout design, digital assets, print-ready artwork, client communication, problem-solving, the lot. It’s taught me to think fast, design with purpose, juggle deadlines, and stay adaptable without losing the craft.

I’m big on typography, obsessed with detail, and happiest when I’m deep in a project building a brand system that is cohesive and intentional. I love collaborating with both creative and management teams, bouncing ideas around, refining concepts together, and pushing work to a higher standard. Supporting

junior designers, sharing what I know, and learning from others is honestly one of my favourite parts of studio life.

I’m enthusiastic, curious, and not afraid of a challenge, which is probably why my clients trust me with projects that demand both creativity and clarity under pressure.

Lets chat more about how I can contribute to your team and bring strong ideas, solidexecution and plenty of positivity to the table.

Hels