Tone of Voice: Warm, authentic, knowledgeable, and nurturing, yet still forward-thinking. This brand speaks to an audience that values wellness, sustainability, and conscious living—without being overly delicate or passive.

Aesthetic: A refreshing yet modern identity with a strong connection to nature and wellbeing. The color palette is rooted in soft, organic tones that balance warmth and freshness. "ED Nimpkish Regular" brings character with its unique blend of sans-serif and script—offering a fluid, handcrafted feel while maintaining modern legibility.

Imagery: Softer and more organic compared to "HERE SHE IS." Think natural textures, raw moments, and a balance of light and shadow that evoke a feeling of wellness and renewal. Visuals should feel intentional yet unfiltered—whether it’s earthy lifestyle shots, product photography, or storytelling images.

Patterns & Graphics: Gentle curves, flowing lines, and natural elements. Patterns feel fluid and grounding, rather than overly structured or geometric.

Best suited for: Wellness coaches, nutritionists, holistic therapists, eco-conscious brands, or anyone with a heart-led business that promotes balance and wellbeing.