Tone of Voice: Confident, straight-talking, results-driven with a little sparkle. Think empowering but practical—she’s here to teach, lead, and convert. Motivating, bold, but never shouty. She knows her worth and helps others realise theirs.
Aesthetic: High energy, high-end with a super feminine edge. Think . It’s girlboss energy meets fun and bold professionalism.
Typography: A powerful, fashion-forward serif for headers (think: editorial Vogue vibes) paired with a clean, contemporary sans serif for clarity. Maybe even a minimal script for a touch of elegance on tag badges or quotes.
Imagery: High-energy, editorial-style imagery with confident poses, polished workspaces, champagne toasts, and luxurious lifestyle cues. It’s very “she means business”—but make it Instagrammable.
Patterns & Graphics: Clean lines, punchy overlays, maybe some subtle grid textures or geometric accents. Potential for chic quote graphics or branded checklists styled like magazine spreads.
Best Suited For: Business mentors, sales strategists, online course creators, mindset coaches, or any service-based entrepreneur in her six-figure era (or on the fast track to it).