Tone of Voice: Mysterious, bold, and deeply insightful. This brand has an ethereal yet modern presence, speaking to those who see beyond the surface and dare to explore new depths. It balances creativity with clarity, offering a voice that is poetic yet grounded.

Aesthetic: Deep, moody, and unapologetically expressive. The color palette is rich and dramatic, with bold, contrasting tones. Imagery leans into high contrast black-and-white with a scrappy, ripped-paper aesthetic—giving it a raw and intuitive energy.

Imagery: A mix of abstract visuals, celestial and mystical elements, and layered textures. The photography style should feel intentional yet enigmatic, with a blend of deep shadows and bright highlights. A sense of storytelling through symbolism is key.

Patterns & Graphics: Think torn paper textures, celestial symbols, and layered collage-like elements. The graphics are artistic, expressive, and full of depth.

Best suited for: Astrologists, tarot readers, spiritual guides, intuitive coaches, or any creative entrepreneur drawn to a visionary and unconventional aesthetic.