So you’re ready to mould your business into shape? Yay, I can help!
On this page I have laid out everything you’ll need to know from how I work, timelines, costs to my deliverables at the end of our branding journey together.
First things first, to make sure I know everything there is to know about your business I have created two awesome questionnaires. I know what you’re thinking ‘But Hels I want to talk design and pretty things’ Yep, me too (and we’ll get to that) however without all that juicy information your brand won’t be the strong and magnetic identity it has the potential of being. Yes branding may look pretty but if the design isn’t talking directly to your clients it won’t work.
YOUR BRAND PILLARS
ll come together to create the core of your brand. Mapping ot how you run as your business, talk to your audience, how you show up for them, how you stand out from competitors and how you connect to that ideal client.
The below are the core to your business, they keep you steady and on course.
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No matter how amazing your service is, if you don’t know how to show it to your ideal clients, chances are your sales will suffer.
Lots of businesses waste ££££ in marketing because their brand messaging is useless from the start.
With a captivating brand story you can achieve so much more than just showcasing how your business started and why…
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are a set of unique business definitions that completely embody your business and resonate with your clients.
They help you navigate business decisions and build trust within your clients.
A great tip to finding your brand values would be to jot down what it is you DON’T want your brand to be associated with.
What is truly important to you? Are you passionate about sustainability? Pride yourself on quality?
Don’t try and find these values alone… ask clients, family and people you trust for an honest opinion.
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By showcasing your brand personality with your audience will result in a deeper connection between you and your ideal client.
Time to put yourself in their shoes.
Take a look at your past clients, who do they follow? What is their personality preference?
Which of these words reasonates with your business?
-Exciting
-Sincere
-Rugged
-Competent
-Sophisticated
Securing and sticking to your brand personality will help your business growth and attract the right type of clients to your business.
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What it is about your business that is unique to others in your industry.
What is it that separates you from the crowd making the decision to work with you a no-brainer.
BRAND STRATEGY
This will make it super clear what long term vision is for your business. Who exactly your ideal client is. How you can help them stand out in your industry and finally with all in from Brand Pillars and Brand Strategy I move into creating your visual brand that attracts and draws in your people.
Strategy is in place to drive your brand messaging whilst aiding you to solidify that connection with your ideal client. Show your client how you can help them and what you can do to eleveate their pain.
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Like the goals we set in life drive us to accomplishing future events to better our live experience. Setting goals for your business is no different.
These goals acts as not only as inspirations for the future but a constant reminder to check the compass ensuring you are moving in the right direction.
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Describe in as much detail as possible your ideal client. Describe what makes them ideal to you.
Reflect on past clients you’ve worked with. Is there a pattern emerging in the kind of person you are attracting?
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What is your clients pain point?
Why would they come to you and what is it you provide them with?
Be a detailed as possible.
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In your business market can you name three of your top competitors?
What it is that makes them a possible threat to your business.
How does your service differ from theirs?
WHOOP WHOOP!
THIS IS WHERE THE FUN BEGINS!
Have you ever created a Pinterest board before? If not let me introduce you to one of my favourite parts of working with my clients after getting to know their businesses inside and out.
NOW I’M READY TO START MAKING YOU MAGIC!
Equipped with knowledge of your business, ideal clients and your own personal preference of style. I can now start piecing together the perfect puzzle which will result in the most magnetic identity for your intended audience.
I will work out two design paths your brand could comfortably go down
NOW WE’VE GOT THE PATH, I CREATE YOUR BRAND PRESENTATION.
This is where I take your chosen brand mood board and apply it to your brand. I normally start designing the logos one for every possible use you could need. This then ties into choosing a type face family, colour palette, illustrations and patterns. Even after I’ve shared this phase of work with you if anything needs to be changed this is the time!
IT’S TIME FOR YOU TO TAKE OVER FOR YOUR BRAND NOW!
After you have approved all your files and are happy you know what to do with them it’s time for you to start using your brand and witness the incredible strength of having a made to measure and consistent brand identity that screams out to your ideal audience.
